This week’s Column looks at some exciting changes in Soho. Soho’s newest stores are familiar names. Some are stores that have re-established their presence in Soho, are pop ups turned permanent, or D.T.C. brands opening their first flagships. Most of the stores offer fashion at approachable price-points. As the summer season continues, there are many new looks available to the shoppers, and maybe even the non-shoppers, among us. Find Soho’s newest store, and shop the new boutiques in Soho with a NYC shopping tour. Read the column written by Barbara Hodes of NYC Private Shopping Tour in New York Social Diary.