This week’s Column looks at a storm of “new” in Soho. Many new brands are opening stores downtown. Several of them are bringing new tech ideas along with the retail. Brands with strong businesses are finding that having their own brick and mortar can be good. And with every brand it is the experience that counts. And there are many kinds of experiences. Find Soho’s newest stores, and shop the new boutiques in Soho with a NYC shopping tour. Read the column written by Barbara Hodes of NYC Private Shopping Tour in New York Social Diary.