This week’s Column explores diversity for Soho. Visit the newest boutiques in Soho and enjoy discovering new stores. These Soho boutiques, owned and run by families and friends, offer unique and individualistic shopping experiences. Nothing cookie cutter here. The streets are crowded, and stores and restaurants are full. Everyone is happy to be shopping in-person. These new boutiques all have big ideas and interesting goods for sale. Discover them here, and see the new developments on a NYC private shopping tour. Read the column written by Barbara Hodes of NYC Private Shopping Tour in New York Social Diary.