This week’s Column explores the new brands, and their interesting take on Soho shopping today. New York is now home to several well known and loved international brands, interesting contemporary labels, and a fave store that has had a complete redo. Nothing cookie cutter here. The streets are crowded, and stores and restaurants are full. Everyone is happy to be shopping in-person. These new boutiques all have big ideas and interesting goods for sale. Discover them here, and shop the new take on Soho with a NYC shopping tour. Read the column written by Barbara Hodes of NYC Private Shopping Tour in New York Social Diary.